Five Traits of Highly Effective and Successful Online Marketers

Five Traits of Highly Effective and Successful Online Marketers

Marketing is crucial to any business, be it big or small. From being a mere function of an organization, marketing has become one of deciding factors of business success. Gone are the days when businesses used to solely rely on traditional tools of marketing such print & electronic media, telemarketing, door-to-door marketing, etc., to get the word out about their product offering. But with the advent of Internet, the role of marketing has also evolved to newer and more effective dimensions across the globe. Even businesses in countries like India, Africa and Middle Eastern states like Dubai, Abu Dhabi, Sharjah, etc., which adopted the Internet way very late, have adopted the newer ways of marketing. As a result, more avenues for marketing have opened up before businesses. To utilize these newer methods, the scope for those looking for a marketing job has widened too.

Be it the conventional or unconventional fields of marketing, the function don’t go out of demand for both business as well as job seekers. Today many students are opting for courses that will help them make a career in marketing. Even professionals with experience in some other field think of making a career shift into the marketing domain. The job is exciting and ensures career growth in no time. But it would be wrong to call marketing, an easy job. Marketing is an art and one needs to perfect it in order to become a successful marketer. In this article, we are listing five traits a successful marketer possesses. Have a look:

1. Be Fearless: 

Successful marketers are fearless. Since, it is directly concerned with getting revenue to a business, marketing as a field needs bold and creative individuals who can come up with new and unique ways of bringing more business. Off course analytics are important while making a marketing plan as well. But if you manage to catch hold of the pulse of your target audience, then it becomes easy to combine together both, creativity and analytics.

2. Do Thorough Research: 

Being fearless is important but equally important is to not make assumptions. A successful marketer backs his ideas and actions with thorough research. Before you chalk out a marketing plan, do thorough research about your target audience; understand what works for them and what doesn’t work for them.

3. Become A Great Storyteller: 

Once you have identified what your target audience needs, the next step is to convince them that your offering is the perfect solution for their need. The idea is to present your solution as the perfect solution to their problem and for that you need a great build up. Presenting your solution at a premature stage may not get you the customers for your business

4. Build Relationships: 

Highly effective marketers are the ones who have aced the art of building lasting relationship with their target audience. And this relationship can be built only when you are in touch with your target audience on a regular basis. It also needs marketers to get their target audience to admire and have faith in your business offering. Today, many businesses have taken the social media route to building relationships. This has indeed proven to be a very effective way to communicate with the customer and also helps build credibility amongst them.

5. Never Stop Learning: 

This is one of the most differentiating traits in a successful marketer. No matter how good you may be at your job, never stop seeking new ways around marketing. One of the most effective ways could be to associate with people from your field and learn from them. No two minds think alike and each and every person is blessed with a completely different way of thinking. This could help you bring about a positive effect on the way you do things. Another great way is to keep abreast with the new technologies being applied to the field of marketing and learning about them.

The marketing function is getting complex with the changing times. Even though a marketing role needs you to be on your toes, the excitement involved in the role makes it one of the most interesting functions of running a business.

About Author –Megha Raizada  is a professional writer who loves to keep a track of everything interesting happening around the globe. When not writing or browsing the Internet, you will find her creating furniture out of used tires.

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How To Avoid The Resume Black Hole (VIDEO)

How To Avoid The Resume Black Hole
Advice for getting your resume noticed by the people who matter.

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The Important 10 Social Media Manager Skills You Need for Success

There are a lot of ideas floating around about what makes a social media manager good at what they do. There are a lot of millennial out there that think, hey. They know what the youth wants, they know what relevant memes and hashtags are getting buzz. They can slap a funny .GIF on a Tweet and get a lot of retweets! What more can anyone ask for?

In reality, that’s essentially a fantasy that signals someone has no actual idea of what it takes to be a social media manager. So if that’s the case, what does it take to be a social media manager in 2016?

 1. Community Management

Social media isn’t just about putting up a post and then only logging in when you need to do it again. Communication is essential for anyone who manages social media accounts, especially if they want to give the company an image that shows they’re willing to reach out and talk to their audience base. No one says you have to respond to every comment, but questions and the occasional praise tweet getting a like or response makes an audience more willing to interact with a business’ social media content.

2. Analytic Understanding

There is a very large business aspect to social media management, much to the chagrin of those who think it’s all about posting funny pictures and stock phrases. Social media managers have to know what works, why it’s working, and what isn’t adding to a business’ social media success. They also have to have the numbers to back all of this up.

3. Planning

Social media campaigns actually take a lot of work, which is a commonly misconstrued aspect of the job. Just like any marketing plan, social media marketing requires research, testing, and carefully laid out details that contribute to the overall campaign.

4. Project Managing

After you have the planning phase figured out, now you have to understand how to execute and follow these idea leads. This doesn’t just mean throwing out some tweets now and again: you’ll need a scheduled rundown of blog posts, videos, images, graphics, tweets, and other social media account plans that all contribute to your overall goal. If you aren’t working on this at least once a day, you’re probably not doing it right.

This is also just one campaign. If you’re running more than one campaign at a time, double or triple this workload.


5. Photo and Graphic Creation 

While funny .GIFas and graphics aren’t the only part of social media management, they are a part of it, especially with the introduction of image heavy networking sites like Instagram and Tumblr. This can include finding images that work with what you’re trying to do OR generating and creating images of your own. Social posts are more successful with images, so this is a very important part of executing a successful campaign.


6. Time Management and Priorities

Every job requires excellent time management skills, but social media managers need to have this ability in spades. They also need to understand what the purpose of their job is and focus on it more than anything else. Social media management is about looking at areas of a campaign that need work and developing them to be on par with all the other aspects.

7. Learning to Listen

Social media management is very much about rolling with the punches. You need to be able to absorb information and listen well when someone is trying to communicate with you. This goes for your team and co-workers, as well as those you’re targeting on social media. Listen to feedback, take it to heart and keep on moving.

8. Develop a Thick Skin

If you’re familiar at all with social media, and you should be if this is your dream job, you’ll know that not everyone has a positive thing to say to you. As someone managing social media accounts, you’ll be dealing with the brunt of this and you’ll need to know how to handle it accordingly. As much as you’d like to respond to hateful comments, rein it in and thicken your skin.


9. Be Inventive and Innovative

Being a social media manager means being eclectic with your skillset. If you don’t have the budget or resources to do the work you need to do, start learning how to do it on your own. If you know how to shoot videos, edit photos, and do your own research, then you’re off to a great start.


10. Get Risky


Sometimes campaigns fail and ideas don’t take off, and that’s okay. Social media marketing is still relatively new and you need some wiggle room. You’ll fail at times, but you can’t learn what works without learning what doesn’t.


- Courtesy: eclincher.com

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Success strategies for fast growth firms

A company is a lot more than wood, cement and concrete. It is indeed a collection of promises, goals, intellect and strategies. A firm is most likely to succeed if it has the most talented and intellectual workforce. An efficient employee is a much better option than a committed one. Employees who work for the betterment of their organization know that they will equally be benefited if the firm prospers!

When we talk of mind control to achieve desired results, the first thing that gets into our mind is: How to achieve the objectives? There is one word answer to this question- strategy. It is the method through which an individual decides to hit the particular target. A company will never be able to make profits on the whole if there is no “performance management”. Basically that means that management ensures that employees work so as to achieve the goals of the firm. If their performance is not as per the standards, success will be a forgotten story.

We see on the internet, a huge bundle of advices and suggestions regarding the methods companies may employ to improve worker’s efficiency, but ta-da we will discuss the opposite here. Let us see from the employee perspective all those measures that can be taken to make the company lucrative:

1.       MAKE UP TEAMS:

 It is obvious that a detached workforce can never make up the best one. Employees shall not be aliens to each other; they shall make sure they are tied by the element of loyalty and commitment. Their efforts will give the most astounding results if they work in teams. These days, flatter organizations are more into fashion, the “max Weber’ bureaucratic structures have long faded away.

2.       INNOVATION INJECTIONS:

This can be the result of my first suggestion. On individual level even, you may come up with great ideas. But if you lack the courage and confidence to share them with the rest, your team will undoubtedly help you out. Innovations and creativity is never disliked by firms. They cherish individuals who are loaded with them. Employees may set short term, quarterly or half yearly goals to present some unique idea to the top management.

3.     PLAY WITH COST OF PRODUCTION:

Heard of GENERAL MOTORS? These Japanese business tycoons increase profits by not raising the selling price, in fact by lowering the cost of production. They were the pioneers of lean manufacturing or “just in time production”. Similarly employees shall play with the cost of manufacturing. They shall devise strategies that lead to overall reduction in cost. This will automatically lead to an increment in profits.

4.     A WARM WELCOME TO DIVERSITY:

 These are no old times, where recruitment discrimination will be a bottleneck to some brilliant candidates. Today skills and your talent is what will get you the job, not your gender, culture, religion or race. A diverse workforce is most likely to squeeze out some fresh and mind-blowing ideas. People from other cultures view problems from a different perspective and hence provide unique solutions. Employees shall ensure a healthy work environment that supports diversification.

5.     SMART GOALS:

I do get it that setting goals is not the task of employees but I will talk of this key pointer under the umbrella of MBO (management by objectives) only. This is a modern method where management sets up groups and with collaboration, assigns goals to employees. Now it is the turn of team members to assign themselves some smart, measurable, attainable, relevant and timely goals. They are self-aware of their own potentials. One thing that needs consideration here is that goals shall be tough and challenging but achievable too. A time efficient employee asdiscussed in this great article  is a company’s most wanted choice today.

6.       360 DEGREE EVALUATION: this is a kind of evaluation method. Basically it comes under the domain of performance appraisals. We know how important these appraisals are. 360 degree evaluation, as the name suggests is done by every other person that interacts with you at workplace. Your supervisor, the HR authority, your subordinates, colleagues and you yourself. I believe it is very necessary; appraisals shall be from all aspects. This will not only give employees a chance to improve but will also set standards for others to follow.

7.       OWN YOUR WORKPLACE:

 When somebody makes faces while going to office early morning, does not care if the company is going in losses, hates the batch mates and is in constant struggle to somehow drop out of the firm- he/she is a waste for the company. The company is incurring useless cost keeping him/her hired. If an employee doesn’t feel like working the best way is to “resign”, nothing wrong with it, it is your right, whereas a little motivation will do wonders. When I say “own the place”, I mean act as If you were the sole proprietor.

8.       BE THE CONTRIBUTOR OF ORGANIZATIONAL CULTURE:

A culture of any workplace constitutes all the norms, values and structure that it possesses. One needs to be a part of that culture to comprehend it in a better way. Take for instance the folklore and stories; these are transmitted to the fresh entrees so that they may informally learn more about the firm. So strategically, one may work to enhance the culture by taking the lead in maintaining discipline. Make sure nothing goes wrong from your end. In fact you contribute to your fullest in maintenance of it.

There is one more thing that needs to be put in limelight before I put a full stop to my discussion. Take criticism positively. Remember: you are in the phase of learning. Even if that criticism is to let you down, remember a ship will sink only if water gets inside it. Do not let the negativity creep in you. The more you improvise, the more will it be beneficial. Your self-grooming will ignite your own career growth to the maximum. It shall be your goal to work for a mutually beneficial and long term work relation.

- Caleb

Caleb works as a writer for one of the best writing services in UAE.  Writingservices.ae helps students who are looking for writing help in assignments, essays and dissertations.  The platform has helped many students achieve academic success and secure high grades from their professionally written papers. 

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Want to be a Virtuoso in Pilot Jobs? Go Through the List

Image Credit: Jacom Stephens | Getty Images

Being ace aviator is not a trivial kind task as perfection in each and every step requires extensive practice and training. As long as there are people with aspirations to fly, there will be proficient instructors who will always consider developing necessary and required skills in the upcoming aviators as their utmost priority. Many seasoned instructors, therefore, continuously keep working on inventing unique and more effective ways of training and learning the art of flight.

Keeping in mind the magic additives- concentration and patience, those with a childhood dream of finding a career in aviation, should always be open for self-improvement, learning new methods of perfecting the art of flying, and working on some of the common problems that are being passed down through generations.

The following passage sheds light on some of the tips that will benefit both starters and experienced aviators alike.

Pay attention to what the airplane is telling you

If there was just one skill that you could master, it should be knowing what your airplane is telling you. The art to keep the ball centered will result in a precise flight. Your posterior should help you by signaling if the plane is flying in a given line. Additionally, also learn to pay attention to the skid ball. Learning nose attitude is also very helpful as its the primary instrument for airspeed control in a light aircraft. A pilot, who is aware of what the most is doing and can control it in all situations, will never get in trouble.

Get your aerodynamics basics right 

Generally, pilots just have a knowledge of why an airplane flies, but only a few focus and spend their time in understanding the basics of the science of aerodynamics. Though it is not necessary to become an aero engineer but updating yourself with aerodynamics, and it's intricacies will assist you to get handier with the machine. Additionally, you will be able to improve your reflexes and jet management including effects of angles, controlling the chamber of wing and tail, among others.

Practice one of the toughest parts of flying- landing

As an aviator, it is most critical to concentrate on landing and learn this art to ensure safe and accurate landings.

Firstly, to achieve the accuracy in landings rivet your eyes completely on the runway numbers displayed on the windshield.

These numbers will constantly tell you where the airplane will touch down on the runway. The numbers work in two steps - if these are visually moving towards you (down the windshield), then you have to drive over them; whereas in case the numbers are moving away from you (up the windshield) then you have to go under them.

Secondly, as an aviator, you shall have two major goals:-

a) To know where the airplane is going to touch down and have a good control over it.

b)  Always try to touch down in the first 600-800 feet of a runway and try to complete your landing on a 2000 –foot runway, regardless of how long the runway is. A 2,000-foot runway is considered short for landing, and hence it is pertinent that you take the help of an ace instructor and practice the short landing. Getting yourself involved in the comprehensive training sessions will also help you rectify your problems.

Get right with the geographic features 

Understand all the geographic features of the plane and know all the navigation techniques.  Getting well versed with these skills will help you answer questions like whether to head towards a particular direction or to avoid it. Moreover, always stick to GPS, and like in any other career, always stay updated with the rapidly advancing technology.

Make your each flight a learning experience and improve on the new one

Each flight of your career gives you a room to learn and improve on the required parameters. Be it any situation, whether you are flying regularly or not, it is necessary to work on the factors that will increase your proficiency and help you to become an ace aviator. Observe your mistakes- smaller or bigger, and find out solutions for them. Like for instance, check out the accuracy of your take off time or focus on the ETA in your head. A continuous practice will help you reach higher levels of proficiency.


So, in conclusion, just like any other industry, one can become good at an aviation job by regular practice and hard work in terms of working on closing gaps in their performance. For a pilot, this process of self-improvement is even more important as flying requires mastering a lot of things and having an acute attention to detail. With lucrative pilot opportunities available around the globe, try to be tech savvy, improve in the areas of mathematics and maps, and keep yourself updated with new technologies.

Author Bio: -
Aakanksha Pasricha writes for Naukrigulf.com. She has been extensively researching about the job market in Gulf Region. When she isn’t writing she browses around the high streets as she definitely has an eye for details. You can visit her @ +aakanksha pasricha 

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Accounting & Finance 2016 Salary Guide - UAE

A review of the expected salaries for accounting and finance professionals in the UAE for 2016.

Hiring trends

Thanks to the UAE weathering the decline in oil prices more successfully than other GCC countries, the federal government has been able to maintain the majority of its fiscal policies and the delivery of its large-scale projects.

Businesses are therefore broadly confident about the region’s growth prospects in the foreseeable future.  This optimism is set to benefit accounting and finance professionals, as UAE employers seek to reorganise their finance teams and improve systems and processes – all in anticipation of future expansion.

The jobs market for accounting and finance professionals is extremely competitive, however, and UAE employers are becoming increasingly demanding with the criteria that they are setting for new hires.

Talent supply

Although the regional economy has plateaued in recent months, partly due to the reduction in oil and gas activity, UAE employers continue to fill open vacancies and backfill permanent positions.  They are also preparing for growth as a result of the government taking a number of measures to diversify the economy. This has led to a talent shortage as employers search out the best candidates to help take their organisations forward.

Employers are keen to attract finance professionals with formal accounting qualifications who can bring financial discipline and improved controls to their organisations. The most sought-after candidates hold ACA, ACCA or CIMA qualifications, are familiar with US GAAP, IFRS and SOX accounting standards, can use accounting software (such as Oracle and SAP) and have three to five years’ experience of working for a multinational corporation.

The GCC remains a unique region both culturally and economically. So in 2016 those candidates who will have the edge in the jobs market will be able to combine local knowledge with sector knowledge and experience. Nevertheless, the positive publicity being generated by the media has meant there is renewed interest in the UAE as an expatriate destination from finance professionals across the globe.

Salary & compensation trends

In 2016 the salaries of accounting and finance professionals are expected to increase by 4% on average, above the forecast regional average of no growth or negative salaries. Individuals who are already based in the UAE can expect their salaries to increase by at least 5-6% when they move jobs, however. Rent and the cost of living are expected to remain similar to 2015, with net savings expected to increase.

Role	Part-Qualified	Newly Qualified	2-5 years PQE	5-7 years PQE	10+ years PQE
Chief Financial Officer	*	*	*	62,000- 70,000	70,000+
Financial Director	*	*	*	57,000- 62,000	62,000+
Financial Controller	*	*	33,500- 39,500	38,000- 51,000	51,000- 57,000
Financial Planning Analysis Manager	*	*	28,000- 32,500	*	*
Finance Manager	19,000- 23,000	23,000- 26,000	27,000- 34,500	34,500- 40,000	31,500+
Reporting Manager	12,000- 14,000	14,000- 16,500	16,500- 19,000	19,000- 22,000	25,000+
Budgeting Manager	13,500- 15,000	15,000- 16,500	16,500- 20,000	20,000- 25,000	25,000+
Treasury Manager	15,000- 18,000	18,000- 21,000	21,000- 23,500	23,500- 27,500	27,500+
Finance / Business Analyst	16,000- 20,000	19,000- 25,000	25,000- 29,000	29,000- 33,500	33,500+
Chief Accountant	16,000- 20,000	21,000- 26,000	26,000- 31,000	31,000- 34,500	34,500+
Financial Accountant	16,000- 19,000	19,000- 23,000	23,000- 29,000	29,000- 33,500	*
Management Accountant	16,000- 19,000	19,000- 23,000	23,000- 29,000	29,000- 33,500	*
Financial Modeller	15,000- 17,000	17,000- 20,000	20,000- 25,000	25,000- 35,000	35,000+
Head of Internal Audit / Internal Audit Manager	*	19,000- 25,000	25,000- 31,000	31,000- 35,500	35,500 +
Internal Auditor	16,000- 19,000	19,000- 23,000	23,000- 29,000	29,000- 36,500	*
Tax	19,000- 23,000	23,000- 27,000	27,000- 34,500	34,500- 42,000	42,000 +

*typically does not exist at this level

-Courtesy: morganmckinley.ae

Vilius Dobilaitis

Consultant

+971 4 352 2506

vdobilaitis@morganmckinley.ae

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If It's Too Good to Be True, Your Job Offer Is a Scam!

The growth of the online job market has made it easier than ever to find your dream job. Unfortunately, it has also made it easier for scammers to find you. Here are 3 red flags that what sounds like a great buy-in is really a big rip-off.

1. You need to pay money for something.

The "employers" might say they need an advance for work permits, travel expenses or training. Even sneakier, they might send you a cashier's check for a huge amount, tell you to deduct the expenses and send back the rest. Trouble is, the check is forged and when it bounces your bank will take that money out of YOUR account. A cashier's check is no guarantee of safety. And run from anyone who wants you to deal in untraceable moneygrams.

Real employers will never ask for money up front, or try to obtain your confidential financial or personal information.

2. The compensation is unrealistically high.

$500 to work one hour as a secret shopper? Yeah, right. Scammers will try to lure you by offering huge salaries, bonuses, free training, no experience necessary, the opportunity to work from home, etc. And they will offer you a job instantly, without asking for a resume or interview. Read our headline again: if you think it's too good to be true ... you're right!

Real employers will evaluate each candidate's skills and experience before making a compensation offer.

3. Their communications with you seem sketchy.

Emails that come from a free account (i.e. HisName@gmail.com) instead of a corporate one (i.e. HisName@WidgetsInc.com) are probably not legit. Also watch out for fake company names and/or websites (i.e. Master-card instead of MasterCard). And finally, scammers' writing is often full of very bad English; many of them live in places like Nigeria or Bangladesh and make mistakes that no American over the age of eight would make.

Real recruiters work for companies that can be investigated online and whose websites include verifiable contact information.


Job scams are getting more sophisticated every day. When in doubt, Google everything, from the wording of the job posting to scam reports at the Better Business Bureau. And never give anyone access to your money or identity details (even if it's to "set up your paycheck account"). That's what the scammers really want from you, and you'll never see a dime from them. You can take that to the bank.


- integritystaffing

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Teach English in Bahrain – Your Gateway to Unlimited Opportunities

Most millennials dream of a job that pays well and lets them travel the world. If you too share the same dream then teaching English abroad is an excellent option that you must consider. It makes for a great career option as English is one of the most extensively spoken and written languages in the world. Thus, it has earned the title of global business language. It is also the main language that reaches millions of people globally through the Internet. With its growing usage, the working knowledge of English is required in almost all the fields. Therefore, the demand for English teachers has gone up making it a competitive and a rapidly growing career option.

The Middle East

East Asia, Latin America, Europe and the Middle East are all considered to be great destinations for starting your teaching career abroad. However, the Middle East needs a special mention here. Over the years, the region has come to realize the importance of a good education system and its positive impact on the economy. Thus, the job market for English teaching professionals has also expanded.

Why Bahrain?

The culture in the Middle East is completely different from that in Asian or European countries. Settling down in an Arab country comes with its own unique challenges in terms of accepting and adapting to the culture shock. Starting your English teaching career in Bahrain is a great way to familiarize yourself with the Middle Eastern culture as it is considered to be more liberal as compared to its other Arab counterparts.

The Challenge

Bahrain is one of the most sought-after destinations by the foreign teacher which makes the job market extremely competitive. The good news is that you can find teaching jobs in Bahrain in plentiful. The bad news is that finding  the first job may take some time as most employers prefer hiring experienced English speaking teachers over freshers.

Obtaining a work visa on your own is again a tedious task. However, most employers take this task upon themselves. The candidates are required to pass a physical and an HIV test in order to obtain a visa. Employers also conduct a thorough background check of their prospective employees to look for any past criminal record and the authenticity of their academic transcripts before getting them onboard.

Qualifications required

To be able to teach English in Bahrain, you need a 4-year college degree (BA/BS) along with a TEFL certification. Many schools and language institutions may also ask for prior teaching experience for which you may consider teaching in your native country for some time before applying for teaching jobs in Bahrain.

Salary

A TEFL qualified English teachers in Bahrain can easily expect to earn somewhere between $1,500 and $3,000 USD monthly. The income is tax-free and the contracts generally include various perks and benefits in the form of providing you with fully-furnished accommodation, to and from airfare and health insurance.

What are the options?

English is the lingua franca between locals and expatriates. The working knowledge of the language is required in all the fields of work. Hence, the emphasis on learning English has increased. One can easily find employment in one of the following:

1. Private Schools: There is no dearth of good private schools in Bahrain where English is generally the language used for all lessons since these schools mainly cater to the expatriate population.

2. Language Institutions: Language schools are quite in demand by expats who come from non-English speaking countries for work.

3. Private Tuition: The demand for private language tuitions is high amongst school students. You can take up giving private English lessons as a day job or a side job to earn some extra cash.

4. The British Council: Another great option is the British Council as it regularly recruits English language teachers for placing them in its various centers.

All the best!

 -  +Megha Raizada 

Megha Raizada is a professional writer working with the premium job portal Naukrigulf.com. She has a keen interest in the global job market, but also loves to keep a track of everything interesting happening around the globe. You can reach her at Twitter and Google+.

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